We're running our sales on preorder. We're opting for transparent content over opaque advertising. We don't want to sit on inventory, or design toward trends, or play the low-margin-high-quantity game. Through our content streams, we'll surface designs before they're produced for community input and feedback. Curation becomes a role with real rewards, especially when our Curation Game (in development) introduces $ROBOT staking and rev share.
Roadmap
Here—we run about 70% of our drops as pre-sales. That means we only produce to demand. The remaining 30% are accessories that have MOQs, as well as some garments with production times that are too long for pre-sales.
Ahead—now that we have production capabilities in Brooklyn, NY, we will be able to produce more products on demand. NFT-redemption drops, like MetaLoot, also distribute orders across longer stretches of time, which is perfect for the on-demand model. We expect to lean more into both.
Horizon—product staking (which would look like crowd-funding around a product concept with bonding curve mechanics) will transform presale wait-time into an investment and signaling strategy, through early conviction rewards.
Partners
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