B-TEXT intro post

Future Now

Beyond crafting insane products, we hope that our discoveries seed new possibilities and models across the entire DAO space that other projects can learn from and build upon. The tooling we at MetaFactory use, and are co-developing, provides near instantaneous feedback on what creates impact: tightly-iterative, course-correcting, maybe even failsafe. This blog is where we log, and share, the entire process.

We’ve spent a lot of time synchronizing on values, obviously, so that they don’t come off as obtuse afterthoughts.

Sag „Hallo!“

We expect improvement across the board, from the quality of our products to the emergence of our superpowers and the agility of our agency.

Walls still exist, and knowing how to dislodge a real brick will inevitably Emphasizing our virtual, metaverse presence. But also wondering how that reframes what the physical can be—especially since we’re adjacent if not penetrating into an industry that leverages human labor and externalities for a very higherarchical, very distructive industry.

The last thing we want is more separation between our consumption and the very real effects of it. Digital tools as creative iteration can take some of that away, but ultimately I think there has to be a bridge made between those who think materially, who like the structure of a physical scarcity vs a programmed or contractual scarcity - it helps shape the mind. Resourcefulness, repurposing, the bare bones of development.

Ok let’s go back to the nimbus cloud of the dope dank drip for a second.

From my perspective, Where does it cause lag? Where does it inspire innovation? Where

The Berlin Hub, Werkstatt, rice-cooker sanctuary—haven’t quite come up with a name yet but we consider our rice cooker a core team member—

Always learning. Always emergent. Clear values against what we don’t want to be - a storefront, closures, etc. able to exist within MetaFactory and focus on the material innovation side of things.

What is this Miro board? Shows approach for why to have a microfactory, what it looks like to have aligned partners in a general locality. When dealing with physical merch, shipment and transport still a major issue. Customs haha. being able to trust each other so that creativity can blossom, past the friction of doing something new. Fashion is built on such tight margins that people who work in embroidery, decoration, production, etc. they don’t want to introduce delays. But it’s in those delays that the full flow cycle and innovation cycle can coalesce into something new-so we want to honor that, and hopefully introduce a new model that isn’t just about vast quantities with almost zero margin, but rather how can plus sum be brought into every aspect of a product.

First of all, this is a living post. As many embeds as possible to shifting boards, moving roadmaps, bios, etc.

Probably the least web3 native, because we really want to serve as a bridge. No matter how clear the interralation is, still seeing relatively few real cross building. And that’s why we are building the Berlin studio, as a nexus of that crossover - requires real red pilling over and over again, because the system is very stubborn, and it’s so easy to relapse into the old ways of doing things since an overhaul requires an upleveling across the entire supply chain. While we work on that... bringing things in house makes the most sense, to start smaller than a white paper, really with stitching, and seeing how we can work out new distributed value systems on the gorund, with our close partners, and then leverage the buzz of fashion always looking for the next big thing to carry the message out into places where it could really transfomr the world. ecause we need this right now.

Some things to touch on - unfairness of emphasis on the creative director, but not on the makers, not on the pattern makers, etc.

We want to make sure that we build on all innovation areas.

Why bring things in house? Quite simply, more fun. more custom. more agility. Less about producing tons of stuff, more about producing quality things, considering every layer of the experience and the interactions therein.

closer to Rickard here in Sweden, who has been a jdkfjkdfj

CLO3d also based in Munich. some of our favorite people - Digitoile, AR sanning for custom fits, etc. Those things need to be developed in house. Consistency

Baseline - consistency of sizing and quality

Innovation with the materials we have - a lot can be done with embroidery and existing materials

Development of new processes - that can be then handed over to production partners for larger runs, as well as our growing NYC base with Danielle Elsener and Damaged Goods.

The bridge as a physical location. A hub for permanent fashion hackathons, kind of like what Nike Lab does except instead of developing a product for Nike we’re exploring the bounds of what’s possible throughout.

Calendar of possibilties, bundling production so that on a super amazing base we can have projects maybe even bid for spots on that production run. If we run out of fabric, so be it.

Establishing values to work from, instead of just repeating what’s already happened in the fashion world. Still such a sparation between real web3 values and what a lot of legacy brands are doing now - more market capture. Instead, we’re looking to truly empower community AS creators, so the maker space idea of people coming through and developing collaborations rather than just spreading into the metaverse to gain ownership. Very zero sum, that, I think it’s very cool to be a technician now, thinking about pattern innovation rather than just more decoration, because actually that’s kind of what the whole system is driven by and it’s boring. A little engineering flair back to fashion, don’t forget bodies aren’t changing but maybe fashion itself has been unfair to the body.

A lot of our thinking here has been influenced by Rickard Lindqvist and his Kinetic Garment Design. Interesting overlap between the constrictions of fabric, its physical properties, and how that translates to design. STructurally informed design, possibilities around printing and removal of those aspects, etc.

INTERVIEWS (create new section)

Building a community that can also empower the designers. Interview with knitwear guy about what happens with knit patterns, let’s feature him FOR SURE.

RICKARD

Danielle

2022 will see us outsourcing less and bringing more in house. To own what we have—in every meaning of that—is an incredible opportunity to we and for a customer that allows us creative flexibility. Working day in and day out with these tools gives us the vantage point of understanding where we can do things a bit outside the status quo. We’re also at a wonderful place, both in terms of volume and community, where it feels like a co-creative experiment. We don’t want to skip that very important creative step between idea and execution - because it’s within the execution of something that more discoveries are made, that could greatly improve, or increase the wow-factor of, the initial idea. And if it also results in an easier production process too, then that’s a huge coordination win driven BY creative curiosity around the tooling itself!

INTRODUCTION

Fashion research and innovation

resourceful design. filling in that space between an idea and production -

SPACE

Berlin, why? network here, innovation, europe base, lalala

Sucker for epic. The Berlin Wall ... The Berlin Door. Opening. Whatever. This city isn’t weighed down by expectations, I remember when Berlin fashion week tried and it failed for lack of a fashion identity. That’s freeing for us. Lots of funding for research, etc.

meta-nomenclature

PEOPLE & EXPERIENCE

Cory

Franchesko

Weseeclearly

Maruko

(language, background, passion, etc. build out these profiles somewhere - link out, work in progress)

pattern design, university connection, editorial and curatorial as well as industry connections. Local sourcing, great connection to producers in poland, portugal, etc.

a miro board that’s touchable

simply getting back to the feeling of things

that area between an idea, and production, all of the creativity that happens in doscivering

resourcefulness is I think the answer to sustainability. The creative challenge of working with the tools we have, rather than thinking all is possible

where is the fun in that? Well, it’s fun for us, and hopefully we deliver something that’s fun for the people. not bout limiation, but about modularity composability etc.

How can decentralized workign inform fashion ideas?

Thigns coming togther in a single garment - we already have the chips, but what about also having t

[img - kong chips]

[img - pixel worker area]

Machinery now

Machinery soon - simple screen printing

equipment that we’ll probably need - VR setup, PC for renders, a sewing table, overlock machine

Photo shoot wall

Every post ends with an opportunity of where we could use contributors. Go to the grants page, and see what’s up. Use hte typeform to input your area of expertise!

Current projects (link the table with filter?)

-Meta Loot

let’s introduce “us,” envision an interatively better immediate and transformed future, then wrap up with and our contribution goals for the larger DAO ecocystem and Fashion Industry at large.

MetaFactory’s nimbus cloud of the dope dank drip has precipitated its first physical hub, and it’s in Berlin.

Why Berlin?

Because the momentum from tearing down walls here is a thing. And, even though that can tend towards hyper-vigilance against new builds, in this age of metaversal bifurcation it calibrates us back to a shared and accessible neutral.

These last years we’ve experimented with an almost fully digital workflow, which has distanced us a bit from the woes and wonders of physicality. On the one hand, we’ve sampled exponentially more nuanced and responsive coordination. On the other hand, we’ve skipped a few beats in our biological rhythms (read: burnout), and forewent a couple bricks in our bridge-making (”Trolls In My Echo Chamber: A Twitter Saga”).

All of this is to say, a physical nexus has emerged to reconnect missing links in our own micro supply chain, and macro creative process. It’s a liminal space for which those of us on the ground here share a deep affinity.

Because the momentum from tearing down walls here is a thing. And, even though that can tend towards hyper-vigilance against new builds, in this age of metaversal bifurcation it calibrates us back to a shared and accessible neutral.

These last years we’ve experimented with an almost fully digital workflow, which has distanced us a bit from the woes and wonders of physicality. On the one hand, we’ve sampled exponentially more nuanced and responsive coordination. On the other hand, we’ve skipped a few beats in our biological rhythms (read: burnout), and forewent a couple bricks in our bridge-making (”Trolls In My Echo Chamber: A Twitter Saga”).

All of this is to say, a physical nexus has emerged to reconnect missing links in our own micro supply chain, and macro creative process. It’s a liminal space for which those of us on the ground here share a deep affinity.